A little known and even less advertised government project plans to do away with television advertising on state owned channels in Spain sometime next year.
How it will compensate them for the loss of revenue is not quite clear yet.
One thing I am absolutely confident of is that private television companies are opening bottles of champagne to celebrate the news as it will mean more revenue for them and less cost. They will be able to stretch 1 hour and 45 minutes of film to 3 hours with the obvious consequences that people will switch off whatever they are watching because they cannot remember what it was about in the first place.
So, all in all good news for viewers, publishers, gymnasiums and society’s health in general. Effective advertising in future will be channeled via the internet so why not start now by listing your company on www.servicesdirectspain.com for as little as 55€ per year.
How it will compensate them for the loss of revenue is not quite clear yet.
One thing I am absolutely confident of is that private television companies are opening bottles of champagne to celebrate the news as it will mean more revenue for them and less cost. They will be able to stretch 1 hour and 45 minutes of film to 3 hours with the obvious consequences that people will switch off whatever they are watching because they cannot remember what it was about in the first place.
So, all in all good news for viewers, publishers, gymnasiums and society’s health in general. Effective advertising in future will be channeled via the internet so why not start now by listing your company on www.servicesdirectspain.com for as little as 55€ per year.
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